How to See Through the ‘Big Company Website’ Facade
I’ve been slightly and pointlessly riled recently by a couple of websites, examples of thousands out there, that appear to be companies with numerous employees having meetings in conference rooms etc, with wide ranging resources but which turn out to be one guy, perhaps outsourcing work to moonlighting colleagues or virtual assistants in remote locations or whatever. It is more prevalent in the range of IT services – web design, seo, hosting etc than traditional offline companies.
Often the website is pretty well designed with all the bells and whistles. I’d post some examples but frankly I don’t want to give these guys the oxygen of publicity! Anyway let’s dive straight in to identify tell-tell signs.
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Like many people I started installing the various different browser types out of a) curiosity and b) the need to test websites I was working on using different browsers. Reason b) isn’t as strong as it used to be, the heavy lifting of cross-browser testing is now using ‘browser labs’ and reason a)… hey, not so much to be curious about now!
Watched a webinar this week on a fairly specialized Internet marketing product/system. Many red flags flew in front of my seasoned eyes. Not saying it was criminality or anything, just some selling of mutton as over-priced lamb!
Google, Bing and Yahoo announced support for Microdata as espoused by Schema.org. Microdata helps the search engines to understand the data entities that they’re encountering as they crawl html markup on sites. This helps the search engines get more accurate results for queries and present the results in a more appropriate way (that’s the theory, anyway). Will it actually improve SE ranking? Well, as the search engines gear up to Microdata it should do, I haven’t actually proven this yet but am gathering metrics. Given the current state of HTML editors and their use in the big name blogging and CMS platforms, plus the slowness of lots of people to update HTML code on static websites, for sure there’s an opportunity to ‘get the jump’ on the competition for some time to come by rapidly implementing it.
1. Relevant High Value Inbound Links